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Mapendo Tech Team

How To Leverage Programmatic Advertising For Your App Install Campaigns

The Best Way To Acquire High-Quality Users

4 min readMay 20, 2022

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How To Leverage Programmatic Advertising For Your App Install Campaigns

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Mapendo Tech Team

How To Pick A Demand Side Platform (DSP)

Best Suitable For Your App Install Campaigns

5 min readMay 19, 2022

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How To Pick A Demand Side Platform (DSP)

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Mapendo Tech Team

ROAS VS CAC: What Is The Best Metric For Your App Install Campaign?

Mobile app marketing ROAS (Return on Ad Spend) and CAC (Customer Acquisition Cost) are two of the most critical metrics to watch when…

4 min readMay 17, 2022

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ROAS VS CAC: What Is The Best Metric For Your App Install Campaign?

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Mapendo Tech Team

4 Ways Mobile DSP Takes The Stress Out Of Mobile User Acquisition (And How To Run Successful…

Before diving into the nitty-gritty of how mobile DSPs work, this post will focus on defining what exactly a demand side platform is and…

3 min readMay 12, 2022

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4 Ways Mobile DSP Takes The Stress Out Of Mobile User Acquisition (And How To Run Successful…

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Mapendo Tech Team

Organic vs Paid User Acquisition: Choose The Best Strategy To Grow Your App

For a mobile app to be successful, you need to drive users to download and engage with it. App installs and all consequent actions related…

3 min readMay 12, 2022

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Organic vs Paid User Acquisition: Choose The Best Strategy To Grow Your App

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Mapendo Tech Team

DSP, SSP, Ad Exchanges And More: Who Are The Key Players In Mobile Programmatic

We always say that mobile programmatic is an effective way to scale app install campaigns, and a fundamental tool in every mobile user…

4 min readMay 10, 2022

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DSP, SSP, Ad Exchanges And More: Who Are The Key Players In Mobile Programmatic

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Mapendo Tech Team

Mobile User Acquisition In A Post-IDFA World: Everything You Need To Know

In this data driven world, the key to having an effective mobile user acquisition is by developing the best mobile UA strategies. Better…

3 min readMay 10, 2022

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Mobile User Acquisition In A Post-IDFA World: Everything You Need To Know

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Mapendo Tech Team

1 Month Countdown To Apple’s iOS16 Announcement Begins (And What This Means For Your Mobile User…

Apple’s annual Worldwide Developers Conference (WWDC) will take place in less than one month, beginning on the 6th of June, and lasting for…

3 min readMay 9, 2022

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1 Month Countdown To Apple’s iOS16 Announcement Begins (And What This Means For Your Mobile User…

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Mapendo Tech Team

How To Design A Perfect Creative Strategy For Paid User Acquisition

When looking for strategies to grow your app user base, everybody can tell you that paid user acquisition is the real deal. It helps…

3 min readMay 6, 2022

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Mapendo Tech Team

ROAS VS ROI : Which Is Best For Your App Install Campaign Strategy?

When defining mobile app marketing success we are all familiar with the importance that metrics play. What better way to prove the triumph…

3 min readMay 5, 2022

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ROAS VS ROI : Which Is Best For Your App Install Campaign Strategy?

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We are Mapendo. Curious and innovative. Mobile App Marketing is what we do and Artificial Intelligence is how we do it. || Bologna, IT || https://mapendo.co
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Mapendo Tech Team
We are Mapendo. Curious and innovative. Mobile App Marketing is what we do and w. Artificial Intelligence is how we do it. || Bologna, IT || https://mapendo.co/
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lorenzo viscanti
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Carlotta Pasqualini
Head of account management at Mapendo
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